Archive for the 'Tips' Category

Energy Saver Profiles for Creative Professionals

If you’re like most creative professionals, you probably use your computer for editing, graphics, effects, audio production, and any number of other tasks that require maximum performance from your system. You probably also use that same system for many other things that don’t require top performance.

My usual ritual when starting work for the day is to set my Energy Saver settings to never sleep the system because there is nothing worse than trying to play back a timeline and having to wait for disks to spin up. I spend the day working, then I restore my settings to something that is a lot more energy efficient. This lets me have the performance that I need to work, but gives me the lower heat, lower power consumption, and eco friendliness that I want from my system when I’m not working in a demanding application.

I was getting tired of making these changes manually, so I turned to Google. After a little bit of searching, I found a set of AppleScripts for changing Energy Saver Profiles. These scripts are easy to install and run from the menu bar. The days of manually configuring the energy saver twice a day are gone now.

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How much should I charge to edit this video?

I get this question a lot from freelance editors that are just starting out. They always have a tough time figuring out how to price their services. Creative people tend to have difficulty with the business side of things and get themselves into undesirable situations all too often. Have you ever set a flat rate for a job then found yourself working for peanuts at the end when you did the math? I know I have. I learned a valuable lesson about this kind of situation way back in my graphic design days, and I still use it as a basis for pricing most of the work I do. The following formula doesn’t apply to all situations, but I find it a solid starting point. Here’s how I figure it out…

Step 1 – Mathematical Guesswork

The first thing to do is determine how much you would like to get paid per hour. It sounds simple enough, but this is a sticking point for many freelancers. There is a lot to consider here. A few factors in determining your hourly rate are your skill level, years of experience, location, overhead, market, education, and the clients that you work for. You don’t need a single rock solid rate. There is room for flexibility. For example, the rate that I charge corporate clients is different than what I charge independent filmmakers. But you should figure out a baseline rate, and work from there. Freelance Switch has a super-fantastic rate calculator to help you figure this out.

Step 2 – Creative Guesswork

Now that you have figured out your hourly rate, you need to try and estimate how many hours you will work on the project in question. Figuring out the amount of time you will spend on a job isn’t an exact science. Sometimes it’s nothing but an unlucky guess. But it gets easier with time and experience. I know this is vague, and may seem unhelpful, but only you can guess at how long it will take.

Step 3 – More Math

Once you have an idea of how many hours it will take… double it. That’s right, double it. It’s usually going to take you at least twice as long as you think it will.

Step 4 – Communicate

Let the client know that you work by the hour, what the rate is, and how many hours you think it will take. Make it clear that the total price is an ESTIMATE, and if you spend more hours it will cost more, and if you spend less hours it will cost less. This way it
is fair for everyone involved.

Sometimes you’ll have to do everything you can to come in under a certain budget because that’s all the client can spend. When this is the case, the client should know that because of the limited budget, you have limited time to accomplish what they want, so there will be compromises. You should work with the client on what those compromises should be and how to get the edit done under budget with acceptable results. All too often it is the editor that is making the compromise of time. Communicate.

This obviously does not apply to every situation, and there are many ways to bill a client. Some of my clients pay a day rate, and some pay a weekly rate. It all depends on the client and the scope of the project.

Setting rates gets easier with experience, but hopefully this helps a little. If you have any tips or ideas that work for you and would help, please share them in the comments.

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10 Ways to Edit Faster and More Efficiently – Part 2 – Bin Organization

This second installment of the edit faster and more efficiently series is an extension of part 1 File Organization.

Now that you have an organization system that works, it’s time to move to the next step in the quest for video editing speed and efficiency – keeping bins organized.

Sloppy bins are just as much of a problem, and just as common as a messy file system. Few things waste time like fumbling around and searching for something that you know is there, but just can’t locate. This isn’t just a problem with novice editors. I have seen some very talented pros that are extremely messy. Artists, by our very nature, are a messy bunch. We put so many of our resources into being creative that we don’t think about the tedious tasks that we know we should handle regularly.

Organizing your bins is actually more important than organizing files when it comes to directly affecting your editing efficiency. While keeping your file system organized can save you time by making things easy to find or transport, keeping all of your assets in order in your working environment (i.e. bins) will save even more time because this is where the “hands-on” files that you use throughout your edit reside. It can be a serious pain to go scrolling through dozens or hundreds of bin items looking for a particular video clip, sound file, or a graphic. Even a 30 second spot can sometimes end up having more elements than you want to scroll through to find something.

Like file organization, bin organization should be made a habit. It should also stay consistent across projects for the most part. I say for the most part because I like to organize my bins differently depending on the type of edit I’m working on. Every project is different, but your method should make sense. For example, you probably want to organize a narrative or scripted project by scene number. A multi-camera shoot by camera number. Documentary by reel number, or; day, location, interviews, b-roll, whatever makes sense for that project. Just organize it so that your media is easy to find. Sequences, graphics, photos, music, sound effects, and any other elements should be filed away nicely too.

Just like organizing files, always keep your bins organized logically so that any other editor or assistant can work on the project without getting a headache. Facilities each have a system of their own. It’s usually very easy to find your way around a project at a facility because they tend to have consistently used procedures for everything. If you find yourself freelancing at a company that doesn’t have strict procedures, it is a good idea to leave them with a tidy project. You’ll save yourself the off-the-clock phone calls when they are trying to make sense of your work.

You don’t have to have your project and bins organized exactly the way a facility does. But if your project is destined to end up at a facility for an online, it’s a good idea to find out what the requirements are before you begin your edit. Or before you deliver to them at the least. Don’t deliver a sloppy project, or you will surely drive another editor nuts.

If you are a solo operation, and your edits never go to a facility or another editor, then maybe you shouldn’t worry about the hassle of organizing your work. Wrong! Keep in mind, this is intended to make you more efficient and give you more time to be creative.

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10 Ways to Edit Faster and More Efficiently – Part 1 – File Organization

Is it possible to speed up your film or video editing and become more efficient without spending truckloads of cash on the latest bleeding edge hardware? Yes. You can edit faster without spending any money. Increasing your editing efficiency can actually make you more money.

With the amount of time I spend working in non-linear editing software, I like to be as quick and precise as I can while staying creative. Speed and efficiency is important for a variety of reasons if you make a living as an editor. You’ll get more work done in a shorter time. You will be able to take on more projects. You can charge your clients more on these new projects because you get more work done in an hour or day or however you bill your clients.

This isn’t about rushing through your work, it’s about having more time to put better quality on the screen. If the technical parts of editing are second nature, it leaves more time to do the part of the job that you actually want to do. It doesn’t matter what kind of material you work on, speeding up the way you work can only be a benefit.

This series of posts will outline some of things that I do to keep up to speed and even stay ahead of the curve on fast paced jobs with tight deadlines. I work primarily in Final Cut Studio, but have recently come back to Avid Media Composer after a few years away from it, thanks to John Flowers. I also play around with Premiere Pro CS4 a little bit, but this series of tips is mostly editing platform agnostic and should apply to any software you choose. Some of it will even apply to other applications.

Part 1 – File Organization

Being organized starts at the Finder/Explorer level. If you have a messy desktop or any other catch-all or repository for random files coming in and out of your work then this is for you. If you have media offline and don’t know where it is, read on. If you need to do frequent searches to find some bit of media that belongs with a project, then you have some organization to do.

You should know the file path to anything included in an edit project that you are working on. In other words, everything needed for a project should be organized in a central location for that project. I can look at anything that I have edited in the past few years and identify the folder that contains any graphic, sound effect or music used in it. It sounds a little bit crazy or obsessive compulsive, but it’s not. If you use the same procedure for organizing all of the assets for every project that you work on this should be no problem. I use a project template directory that looks like this

project-directory

I keep a copy of this template directory in each of the folders that hold my projects. I use the underscore at the beginning of the folder name to keep it at the top of the list for quick access. When I start a new project I simply right click and duplicate the template directory and rename it. But how long does it really take to make a few folders for a new project? Not long. But to be truly efficient, you’re going to want to save time everywhere you can. If you’re are messy computer user by nature, this will save you more hassles than you can imagine over time by giving you a place to put everything. If you are pretty organized to start with then this saves you just a little bit of time at the beginning of a project, but every little time saving technique adds up.

Once the project directory is set up for the new edit job, everything related to the project gets copied or moved here before importing into a project. The operative word in the previous sentence is before. This isn’t entirely necessary with Avid because of Media Composer’s rock solid media management, but I do it anyway because my Avid Media Files directory is on a RAID 0 array and I don’t trust it. And when I have a hard drive catastrophe, everything I need to rebuild the project is in one place that gets backed up daily. Everything except for the source video files or tapes of course, that’s another article entirely. This organizational procedure is the same whether I’m working in Final Cut Pro, Media Composer, or Premiere Pro. I wouldn’t even change if I were cutting in Media 100, Speed Edit, Sony Vegas, or Windows Movie Maker.

Being consistent is the key with organizing your projects. This whole organization business is most crucial when your edit is being passed on to another editor. Whether the show is getting an online, or you are collaborating with another editor on your cut. Any other editor or assistant should be able to take your project and pick up right where you left off. Your organization method should be logical and easy to understand. With everything in one place, your project becomes much more portable and will cause less headaches for you and the people you work with.

How does all of this help make you a faster, more efficient editor? Simple. If you know where a file is then you’ll never have to spend time looking for it. Find a system that works for you and stick to it. If you come across something that works better than your current system, give it a try. But for the love of all things post production, don’t go back to that messy desktop and media scattered over 6 external drives. It’s not a good way to work.

If you get as many of the left-brained activities associated with this job done in a methodical fashion then you have more time to be a right-brained creative type. Creativity, after all, is what the client is paying for when they hire you. Isn’t it?

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